We’re proud to have partnered with Todd on a significant moment in their 150-year journey — their first rebrand in nearly four decades.

Our role began with a strategic review to get under the hood so we truly understood how the business worked and what made them tick. This deep-dive allowed us to develop in partnership, Todd’s new positioning, portfolio architecture, tone of voice, and experience principles — a framework that honours their heritage while looking decisively to the future. It’s been a privilege to help Todd define a master brand identity built on collective prosperity, innovation, and resilience.