Breathing life into payment


Breathing life into payment

We all know the pain of splitting bills and making payments to friends and family. Westpac subsidiary Red Bird came to us to develop a brand for category-first person-to-person app, BUCK, which eliminates the inconvenience of figuring out amounts, awkward requests and manual inputting of digits and instead enables people to make direct payments to one another with a couple of taps and swipes.

Smoothing the way Key for us was to create a brand and identity that was bold and a bit maverick – we wanted to breathe some life into the payment task by creating a rich, distinctive brand that would cut-through for a younger, more dynamic audience – a brand that smooths the way for quick and seamless payments. BUCK at the centre We created a brand story with a name and DNA that heroed a unique character and tone of voice, supported by an expression and visual identity system that brought BUCK to life. Confident and straight-talking, Buck tells it like it is, injecting some banter into an otherwise boring or uncomfortable money moment. Because life’s too short for awkward; it’s Buck’s job to make sure we’ve made good, so we’re all good.

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